Objective

The Map Your Ex FB app is part of the online marketing campaign to promote The Bounty Hunter Movie (starring Jennifer Aniston and Gerard Butler) in Singapore

Solution

The app allows users to map the location of their ex on the Singaporean map and denoting whether they are still in love, friends or enemies. Users can also denote their medium of break-up. After they are done tagging, they can see the collective demographics (generated from all entries) on the Singaporean map.