Client

The Labour Movement is a network of affiliated unions, associations, social enterprises, staff, members and partners working together for the benefit of all working people and their families in Singapore. Set up in 1961, the National Trades Union Congress (NTUC) is at the heart of the Labour Movement, providing leadership, services and support to promote inclusiveness across all collars, ages and nationalities, so that working people and their families can work, live and play together in Singapore. NTUC’s family includes 60 trade unions and six associations that make up over 500,000 NTUC members, 12 social enterprises that serve more than 1.5 million customers weekly and 4 related organisations. This year, NTUC is celebrating its 50th Anniversary and aim to build the Labour Movement's relationship with the fast growing online community.

Source: About NTUC

Objective

NTUC has a vision of "growing Labour Movement" and aiming to build a strong and meaningful relationship with their members. The NTUC's Membership Department has been leveraging on its fan page on Facebook to strengthen existing communities and build new communities. There is also an aim to spread an awareness of the privileges of becoming an NTUC member.

Solution

Continuing from the (SPECTACULAR) Campaign, those who attended the Chingay Parade were encouraged to send in their photos to participate in the (SPOTLIGHTS) Contest. A voting app was developed by Techsailor to facilitate the voting of Chingay photos which encouraged fans to invite their friends to vote for their photo, at the same time LIKING the NTUC Membership fan page. Through this mode of sharing, the fan page surpassed the 10,000 fan mark, which was attained through 2 campaigns carried out in a month.