Client

JustAskGemalto.com is the premier resource and guide to securely live the digital lifestyle. It is a place for people to go for expert advice on topics such as Internet security, online payment, password management, credit card fraud, cell phone usage, identity theft and more. Until now, no one site has gathered all these different topics in one place. As the use of our digital information spreads, we as individuals have a role in safeguarding it more than ever. This is the place to go, all you ever want to know about, any questions that you have, all on one site.

Objective

JustAskGemalto.com is a newly released online informative site by Gemalto for consumers to understand the dangers that they face in the digital age. We were asked to assist in the marketing campaign to increase publicity of this resource through social media avenues.

Solution

Techsailor devised a marketing campaign that aimed to increase the knowledge of the site to consumers through a contest held on a microsite. The contest encouraged the contestants to be directed back to the site to find the answers. This increased their knowledge of other security issues by reading the articles available in the site. To bring users to this contest page, social media platforms such as interaction on the Facebook fanpage and LinkedIn, and Twitter to share information.