Client

Julie's is famous for its Peanut Butter Sandwich and Love Letters, which have grown to become market leaders in their respective categories in the region. Julie's other products includes a variety of crackers, cream sandwiches, wafer rolls, waffles, wafer and cookies.

Objective

The client was looking into a campaign that would help consumers see Julie's biscuits and music as a currency of love. This special movement involved Julie's bringing in 5 indie musicians and getting users to download and share the music. As part of a 6-way partnership project, Techsailor was responsible for doing up the web platform

Solution

Since the Sharethelove.my website was meant to be a simple website, rather than focused on interactivity, we focused on measurability. We allowed the clients to track the popularity of songs, identified potential evangelists amongst the users (via user behaviour) and analyze how the music were shared.