Client

HelloAsia.jp is the brainchild of FM96.3, a local Japanese radio station in Singapore, catering to the niche 20-30 thousand local Japanese expat circle. The client already had a strong presence in radio and print and was looking to expand into the online space.

Objective

The client wanted to take printed version of the business directory to the next stage by putting it online and increasing its value-add with the ability to associate each business with rich media (photos, videos, and review). At the same time, the business directory should also act as a platform for this niche community to interact with one another.

Solution

HelloAsia.jp has become the niche social network for all things Japanese in Singapore. Users can upload photos, videos, have discussions in forums, and check out happening events going in the country - catered to the Japanese community. What makes HelloAsia.jp powerful is its online business directory, where users can search for local (Singaporean) businesses in Japanese. Businesses can also upgrade their account so that their business entries support addition of photos, videos and reviews.