Client

Faith Community Baptist Church (FCBC) is one of the largest mega-churches in the region that leverages on new media to connect with its congregation members.

Objective

The 40 Days of Unlimited Power (40UP) is a campaign where every member is supposed to bless 12 other people. FCBC would like to make the campaign engaging but most importantly simple for its members to post an account of the blessing online.

Solution

We crafted the digital components of the 40UP campaign with simplicity as our primary goal. The 40UP microsite (www.40up.sg) aggregates all the posts from the users. We encourage members too login using their existing Facebook account. Every blessing is recorded as an iBless. To make things even simpler, we allow users to post their iBlesses using the mobile app, with every iBless being geo-tagged and displayed on the Singapore map. Allowing members to see the distribution of the iBlesses by location and teams makes the entire campaign more fun and engaging as members could see how their efforts progress by the week.