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Apr
06
2011

Techsailor comments on Social Media in TODAY newspaper

post on 06 Apr 2011

Techsailor Group's Leon Leong comments on pitfalls to watch out for in corporate use of Social Media.

"Mr Leon Leong, sales and marketing director of social media marketing company, Techsailor, said that such mistakes happen when the user merges both his personal and company accounts on a single tweeting software. He advised users to separate the accounts and avoid using personal accounts at work and that companies should rectify the situation quickly with an apology once it appears online, 

The company should also monitor the social media platforms closely to prevent the tweet from circulating further."