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Press release on the official partnership between Youth Works Asia and Techsailor Group. Original article available from Marketing Interactive: http://www.marketing-interactive.com/news/23919

Malaysia - Youth engagement agency, Youth Works Asia (YWA) has teamed-up with Singapore-based Techsailor Group.

Bernard Hor, chief executive officer of YWA, said this collaboration will enable both companies to add more value to their clients in a youth engagement initiative by providing a holistic approach via grassroots youth activation and social media integration.

"Authenticity is key in today's marketing, especially to the younger segment," said Hor, adding that brands need to adapt to a more cohesive strategy and continue to stay relevant and influential among youth.

Wayne Chia, executive director of Techsailor Group Singapore, said the company has been looking forward to this collaboration, as it would be able to elevate its game amongst digital agencies in the industry, by widening the scope of more engagement.

"Digital and social media agencies have been emerging like wild-fire especially in the Malaysia and Singapore markets. We also recognize that clients will benefit from engaging the youths at the grassroots level. Offline plus online engagement is the winning formula to capturing the hearts and voices of the modern youths," said Chia.