Julie's is famous for its Peanut Butter Sandwich and Love Letters, which have grown to become market leaders in their respective categories in the region. Julie's other products includes a variety of crackers, cream sandwiches, wafer rolls, waffles, wafer and cookies.
Large & Multinational Corporations, Customer Communities & Social Networks
The client was looking into a campaign that would help consumers see Julie's biscuits and music as a currency of love. This special movement involved Julie's bringing in 5 indie musicians and getting users to download and share the music. As part of a 6-way partnership project, Techsailor was responsible for doing up the web platform
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