Monday, July 5th, 2010; 3 of our guys, Wayne, Leon and myself headed down for a book launch and keynote event at Concorde Hotel. The book launched at the event, "Building the Ultimate Customer Experience", is the latest from Customer Service Guru - Scott McKain and those at the event were among the first in the world to own the book! Talk about exclusivity!

At the event, there were a little over 60 attendees, with a bulk of them being Service Professionals and business associates. Focusing on Online Customer Engagement ourselves, we figure that we could learn a thing or two in connecting with our customers from Scott; after all, he's the guy whom the big boys turn to for advice on customer service excellence.

Being a renowned business leader, bestselling author, and Hall of Fame professional speaker, the attendees were all filled with anticipation for the presentation by Scott - and we weren't let down. In fact, judging from the laughter and applause, I reckon everyone enjoyed the outing.

The thing that makes him such a personable speaker is that he shares insights gleaned from an experience based on real-life experiences and often adds a touch of humour to them. Exploring the role of customer experiences in creating enhanced client loyalty, Scott highlighted how visionary companies become distinct by focusing on creating positive experiences with customers.

At 2pm, with the 3 of us enlightened, the event came to a close and most attendees went about their usual networking while some headed to the booths to purchase Scott's books. I've heard what Scott has to say, read his books and now, I'm highly recommending anyone who's interested in transforming their business by creating a memorable experience for their customers to read them.

For more information, do check out Scott McKain's Youtube Channel at:- http://www.youtube.com/scottmckain

Finally, our thanks to the organizer BrandOne, and partners, The Brand Theatre, and Aventis for their kind support for the book launch event.

Here's a photo of Leon & Scott together:-