Effective engagement needs to take place both Internally (any online asset that you own) or Externally (high traffic online platforms that you don't own).

For Internal, we believe that whether it is your corporate website, product site or campaign microsite, at least one of them should be a customer community where your customers are able to interact with your brand in various ways to build brand loyalty, get support or give feedback. More importantly, any content that customers find useful should be readily shareable online.

For External, leveraging on social media is one of the best ways to get your customers to share information regarding your products and services to their friends and drive traffic back to your site.